Venus Williams Shows Us What Sportswear Is All About

Hi guys, just wanted to pop in with this quick post all about fashion forward sportswear. As a lover of fashion and of course fitness I find this fusion of the two quite interesting, looking forward to your thoughts!


Long gone are the days of struggling to find good looking yet functional sportswear. A recent trend for high fashion sportswear has resulted in a much better range of options for those of us that want to look good while working out or practicing sports. Some items of clothing have even started to blur the lines between what you can wear when you exercise and what you wear when you go out. Whether its yoga wear, dance bags, running shoes or sweat tops, we now have more choice than ever.

For the most fashion forward, there are special treats presented at New York Fashion Week in September 2012.

EleVen: a treat to the eyes

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Tennis star Venus Williams showcased her Spring/Summer 2013 tennis clothing collection EleVen at New York Fashion Week and said that tennis matches required more courage from her than participating in the show. Her collaboration with fashion experts and fellow athletes brought about an unconventional show that was mostly referred to as a ‘performance’.

Thinking outside the box

Venus Williams’s idea of an untraditional runway show was a total success. Sports stars as models and yoga postures as the models’ poses were somewhat refreshing on the runway. Albert Evans of the New York City Ballet, Mitchell Kelly of So You Think You Can Dance, middleweight champion Michael Olajide and several other sports stars performed their best in clothes from the EleVen collection.

Mix and match or go classics

It’s quite logical that sportswear should be designed by a sports superstar and rocked by athletes on the runway. Venus Williams takes a step further by saying that her clothes can be “taken on and off the curt – or from the gym to lunch – with a few simple accessory changes”. The designer also thinks that mixing and matching sports clothes and accessorising the looks is a great way to express yourself.

Express yourself

With innovative sportswear designers like Venus Williams selling their collections online and at specialised shops, fashionistas can look extraordinary when both exercising and going out. “My designs are versatile so they can be worn and styled in a number of different ways”, the tennis and fashion star comments.


I really love the idea of sports style wear that is nice enough to wear in more everyday situations, but usually I end up thinking it is too nice for wearing to the gym! I also don’t mind spending a little more on good quality sports gear if I know I’m going to get a lot of wear out of it, but I certainly have a limit! What do you think? How ‘designer’ would you go when it comes to sportswear?

*post in partnership with Dance Direct


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  • The only thing I have ever spent money on when it comes to my gymwear are my trainers. After my London marathon experience (dislocated kneecap and IT band problemos) due to wearing the wrong trainers, I got my gait analysed and vowed never to scrimp on running shoes again. Saying that, buying last season’s colours saves you ££s so I tend to do that. Clothes wise…..TK Maxx and Nike really. I feel comfortable and stylish in Nike running pants and racer back top. Actually, I often wear simple vest tops from H & M with a shock absorber bra underneath – the bras cost 10x that of the tops and i can remember being a bit put out when I realised I’d be paying £35 if I wanted a sports bra that did the job! So yeah, bras and trainers are where I’d spend my dosh but deffo nothing flash clothes wise…and I kinda like gym wear and how it’s separate from my other general clothes so I guess I’m not bothered about looking for that cross-over. xx
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